AI-Powered Analytics for Amazon Sellers

01What Synthesis Does for Amazon Sellers

Synthesis connects to your Amazon Selling Partner account via the official SP-API to provide comprehensive analytics, automated weekly intelligence reports, and an AI-powered strategic advisor. We help sellers understand their business at a deeper level than raw data alone allows.

02Features and Functionality

Data Sync & Integration

• Order Data Sync — Automatically pulls your Amazon order reports every 6 hours, building a complete order history with product-level detail
• FBA Inventory Tracking — Monitors FBA on-hand, inbound, reserved, and unfulfillable inventory levels to prevent stockouts
• Settlement and Fee Analysis — Ingests settlement reports to break down FBA fees, referral fees, reimbursements, and net payouts
• Brand Analytics Reports — Syncs Search Query Performance, Market Basket, Repeat Purchase, and Demographics reports for eligible Brand Registered sellers
• Advertising Data — Integrates Sponsored Products, Sponsored Brands, and Sponsored Display campaign performance
• Returns and Reimbursements — Tracks return rates by product and monitors FBA reimbursement claims

Analytics & Intelligence

• Revenue and Trend Analysis — Daily, weekly, and monthly revenue tracking with year-over-year comparisons and anomaly detection
• Customer Intelligence — New vs. returning customer analysis, cohort retention, lifetime value modeling, and RFM segmentation
• Product Performance — Per-SKU revenue, velocity, conversion rate, and contribution margin analysis
• Geographic Performance — Revenue and customer distribution by state and city
• Brand Search Performance — Analyzes your own Brand Analytics Search Query Performance report to understand which queries drive your own impressions, clicks, and conversions
• Cross-Sell and Market Basket — Uses your Brand Analytics Market Basket Analysis report to identify products frequently co-purchased with your own SKUs to inform your bundling and advertising strategy

Automated Reporting

• Weekly Intelligence Report — AI-generated strategic report covering all divisions (financial, customer, product, operational) with specific recommendations on your own business
• Condition Monitoring — Continuously evaluates 100+ business conditions (e.g., "repeat purchase rate below target") and surfaces the most critical ones each week
• Hypothesis Engine — Generates and tests data-driven hypotheses about your business, validating them against your actual performance data

AI-Powered Chat

• Natural Language Queries — Ask questions like "What was my best-selling product last month?" or "Why did my conversion rate drop?" and get data-backed answers
• Multi-Division Routing — Questions are automatically routed to specialized AI agents (financial, customer, product, operations) for domain-specific analysis
• Strategic Synthesis — Complex questions receive a synthesized answer combining insights from multiple analytical perspectives

03How We Use Amazon Seller Data

Synthesis accesses the following Amazon data through the Selling Partner API exclusively to provide the analytics services described above, on a per-seller basis, to the seller who authorized the connection. We do not sell, share, distribute, or aggregate Amazon data across sellers. Each seller sees only their own data — Synthesis does not surface information about other sellers, competitors, or the broader marketplace, and does not use Amazon Information to build competitor-facing reports of any kind.

04Data Protection & Security

Synthesis is built on Google Cloud Platform with enterprise-grade security. We comply with the Amazon SP-API Data Protection Policy and Acceptable Use Policy, along with all other agreements published in the Amazon Selling Partner API Policies and Agreements hub.

Data Retention

Amazon data is retained for the minimum period necessary to provide our analytics services and comply with applicable tax recordkeeping requirements (up to 7 years for financial records). Sellers may request deletion of their data at any time by contacting our support team. Upon disconnection of the Amazon integration or account closure, all Amazon data is deleted within 30 days.

05Pricing

Annual plans available with a discount · 14-day trial on request · No commitment required to schedule a demo

06About Synthesis Intelligence

Synthesis Intelligence, Inc. builds AI-powered strategic advisory tools for consumer brands. Synthesis is our flagship product — a multi-agent intelligence platform that transforms raw e-commerce data into strategic clarity. We work with brands selling on Amazon, Shopify, and direct-to-consumer channels.

Contact Information