Amazon analytics built from the settlement, not the order feed.

01What Synthesis Does for Amazon Sellers

Synthesis connects to your Amazon Selling Partner account via the official SP-API. It reads your orders, settlements, advertising and Brand Analytics reports, holds them together as one picture of the business, and answers questions about that picture in plain English.

What it catches that the order screen will not

Amazon data restates itself. Most of what a seller loses is not hidden in a report they have never opened, it is hidden in the gap between what a report said on Tuesday and what it says once the period closes. These are the four that cost the most.

02Features and Functionality

Data Sync & Integration

• Order Data Sync — Automatically pulls your Amazon order reports every 12 hours, building a complete order history with product-level detail
• FBA Inventory Tracking — Monitors FBA on-hand, inbound, reserved, and unfulfillable inventory levels to prevent stockouts
• Settlement and Fee Analysis — Ingests settlement reports to break down FBA fees, referral fees, reimbursements, and net payouts
• Brand Analytics Reports — Syncs Search Query Performance, Market Basket, Repeat Purchase, and Demographics reports for eligible Brand Registered sellers
• Advertising Data — Integrates Sponsored Products, Sponsored Brands, and Sponsored Display campaign performance
• Returns and Reimbursements — Tracks return rates by product and monitors FBA reimbursement claims

Analytics & Intelligence

• Revenue and Trend Analysis — Daily, weekly, and monthly revenue tracking with year-over-year comparisons and anomaly detection
• Customer Intelligence — New vs. returning customer analysis, cohort retention, lifetime value modeling, and RFM segmentation
• Product Performance — Per-SKU revenue, velocity, conversion rate, and contribution margin analysis
• Geographic Performance — Revenue and customer distribution by state and city
• Brand Search Performance — Analyzes your own Brand Analytics Search Query Performance report to understand which queries drive your own impressions, clicks, and conversions
• Cross-Sell and Market Basket — Uses your Brand Analytics Market Basket Analysis report to identify products frequently co-purchased with your own SKUs to inform your bundling and advertising strategy

Reports that arrive on their own

• The weekly read — Every Tuesday, your Amazon week run through the checks a specialist would run: what revenue did, which products moved it, what changed on the shelf, and the one thing worth doing about it. It arrives written, not as a dashboard link.
• Watched all week, not just when you ask — Listings that go dark, a lost buy box, a fee that moved, a return rate climbing on one pack size. If something crosses a line that matters, it is in the next report rather than waiting to be discovered.
• It keeps its own score — What it predicted is written down and marked against what actually happened, so its judgement is something you can check rather than take on trust.

Asking it anything, in the AI you already use

• Plain English, in Claude or ChatGPT — Ask "why did margin drop last month?" or "which pack size is losing money?" from the assistant you already pay for. There is no separate dashboard to learn.
• It answers across your whole business, not just Amazon — The question that matters usually crosses a boundary: what an ad earned after the sale it caused, what a customer is worth a year later. Amazon is one of the sources it reads, not the only one.
• It says when it cannot answer — Every figure is traced to where it came from, and when your data genuinely cannot support a claim, it says so instead of estimating.

03How We Use Amazon Seller Data

Synthesis accesses the following Amazon data through the Selling Partner API exclusively to provide the analytics services described above, on a per-seller basis, to the seller who authorized the connection. We do not sell, share, distribute, or aggregate Amazon data across sellers. Each seller sees only their own data — Synthesis does not surface information about other sellers, competitors, or the broader marketplace, and does not use Amazon Information to build competitor-facing reports of any kind.

04Data Protection & Security

Synthesis is built on Google Cloud Platform with enterprise-grade security. We comply with the Amazon SP-API Data Protection Policy and Acceptable Use Policy, along with all other agreements published in the Amazon Selling Partner API Policies and Agreements hub.

Data Retention

Amazon data is retained for the minimum period necessary to provide our analytics services and comply with applicable tax recordkeeping requirements (up to 7 years for financial records). Sellers may request deletion of their data at any time by contacting our support team. Upon disconnection of the Amazon integration or account closure, all Amazon data is deleted within 30 days.

05Pricing

14-day trial on request · Specialist weekly reports, including the Amazon Expert Report, are optional add-ons at $100 a month each · No commitment required to book a demo

06About Synthesis Intelligence

Synthesis Intelligence, Inc. builds AI-powered strategic advisory tools for consumer brands. Synthesis is our flagship product — it joins every system a brand runs into one model, so the AI assistant they already use can answer from their real numbers. We work with brands selling on Amazon, Shopify, and direct-to-consumer channels.

Contact Information