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Custom Dashboard
Pinned charts from chat + AI-built dashboards from real data
AI Dashboard Builder
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Recommendations
System-generated proposals from evaluator trends, hypothesis testing, philosopher insights, and scraper discoveries. Review each carefully — Approve triggers an automatic change.
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Playbooks
Generate structured operator guides with phases, metrics, and sourced brand insights. Type any topic or use the SKU tool for live Amazon data.
SKU Playbook — Live Data
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Brand Settings
Manage brand identity, known facts, change requests, and data connections. Changes propagate through all divisions automatically on approval.
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What's changing?
The system will automatically determine which divisions are affected and generate the full change package.
What's changing
Why this change (context)
Constraints (optional)
Change History
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Products & COGS
Product-level landed cost. Powers true margin on P&L.
| Product | Amazon ASIN | Shopify SKU | Retail SKU / UPC | MSRP | COGS | Margin % | |
|---|---|---|---|---|---|---|---|
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How COGS flows through the system:
Product COGS is stored per-SKU in Firestore. The P&L tab uses the revenue-weighted average COGS across all Amazon products. Sync pulls distinct ASINs from your order history — existing products are never overwritten.
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P&L
True channel profitability — gross revenue through net proceeds and estimated margin. Enter COGS below for true profit calculation.
Monthly P&L Waterfall
Fee Breakdown
Monthly P&L Statement
Weekly Brief
Monday morning performance snapshot — revenue WoW & YoY, top products, biggest movers, 3 things that need attention.
No briefs yet. Click "Generate This Week's Brief" to create the first one.
Search & Visibility
Amazon search term performance, click share, conversion share, and rank trends from Brand Analytics and Search Visibility reports.
Top 10 Terms — Click Share
Search Rank Trend
Top Search Terms
Brand Analytics
Amazon Brand Analytics — repeat purchase rates, buyer demographics, and market basket analysis.
Repeat Purchase Rate by ASIN
Buyer Demographics
Market Basket — Top Co-Purchase Pairs