Synthesis is an advertising analytics and media-optimization service for consumer brands and the in-house teams, agencies and consultants who manage their advertising. We connect a brand's ad accounts and retail data read-only, build a governed warehouse of their media performance, and deliver creative diagnostics, spend-efficiency analysis, saturation modelling, search-visibility tracking and attribution integrity — so every advertising dollar is measured against what it actually returned.
Every service below runs on the advertiser's own connected data. Nothing is modelled from benchmarks alone, and nothing is reported without its measurement basis attached.
A ranked creative leaderboard built from the advertiser's own Meta delivery data — with the diagnostics that explain why a creative wins or dies, not just what it spent.
Campaign, ad-set and ad-level efficiency across the account, plus a response model that estimates what incremental spend actually buys.
Breakdown analysis so budget can move by surface, audience and geography rather than by campaign name.
The full paid funnel with stage-level conversion, built from real action-type data rather than a single headline conversion number.
For brands advertising on retail marketplaces, we measure the outcome advertising is meant to produce: visibility and share at the point of purchase.
The service most advertisers actually need: knowing which reported wins are real. These guardrails are enforced by the product, not left to the analyst.
The advertiser authorises Synthesis through each platform's official OAuth flow, with read-only reporting scopes. We never create, edit, pause or bid on a campaign.
Performance data syncs on a schedule into a warehouse isolated per brand, with de-duplication and data-quality checks applied before anything is reported.
Advertisers query their own media performance in plain language — in our app or inside Claude, ChatGPT and other MCP-capable assistants — with every figure traced to source data.
We publish the real status of every integration, including the ones still in progress. An advertiser should never discover a gap after they have connected.
Full analytics service. Campaign, ad-set, ad and creative grain; spend, delivery, conversions and action values; video retention; audience, placement, device and geo breakdowns; funnel and response modelling. Synced on a recurring schedule.
Search-term visibility from the seller's own Brand Analytics export, live keyword rank tracking separating organic from sponsored placement, competitive shelf analysis, and listing conversion diagnostics.
Read-only reporting connector. Daily campaign and keyword performance — spend, clicks, conversions and conversion value — synced into the advertiser's warehouse.
Instacart Ads, Walmart, Target Plus and SPINS connectors are deployed, with reporting coverage finalising per account. Amazon Ads campaign reporting is built and pending API access approval — until then, Amazon advertising is measured through the search-visibility and shelf services above.
Operators running their own Meta, Google and retail media who need creative and spend decisions grounded in their own numbers.
Teams managing media for client advertisers, who need defensible reporting with the attribution basis stated on every number.
The people who have to reconcile advertising performance against actual margin, inventory and P&L — not just a platform dashboard.
Every advertising connector requests reporting scopes only. There is no campaign creation, no budget or bid mutation, and no ad management surface in the product.
Each brand's advertising data lands in its own warehouse dataset, with query-layer controls that prevent one tenant's data being read in another's session.
An advertiser can disconnect any source from their dashboard, and request deletion of their synced advertising data.
More detail: Security · Privacy policy · Data deletion